Today we will talk about the four marketing statistics that we found most relevant and what they can teach us about optimal marketing strategies for 2018. Sign up for the Small Business Trends newsletter today and receive TWO free exclusive eBooks that include over 200 sales and marketing tips. The marketing template builder is perfect for businesses that may need templates for multiple business units/markets, marketing consultants or just small businesses that need a little help. Planning needs to be incorporated into a company’s routine and over time, it becomes easier and less time consuming to accomplish. The results of planning and implementing the plan can move a company forward on a clear track for success. I’d say that the ability to go REACH people is entirely more important than getting hung up on market research. (not that I don’t think that’s important or anything) – I just want to know how to reach the right people.
And then proceed to look at the external opportunities and threats? I am planning to create my own outlook & “inlook” guide with a specialized focus on the whole supply chain, starting with you supplier of raw materials and finishing with the end customer. The mindset is inspired by the Theory of Constraints and the Trader Principle. Also I found tthat the doc mixes marketing objectives, strategy and tactics under the heading of strategy and they should be separate. Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards.
The next step is to set a deadline for achieving your goals. Make sure you consider your resources and how many people can work toward your goals. Consider potential obstacles, the steps you need to take in the event you encounter these blockers, and how much time you will need to surpass them. Statistics show that documenting your strategies gives you a 538 percent greater chance of being successful in your efforts. A report from Content Marketing Institute revealed that the majority of B2B marketers rely on content marketing strategies for their results—89 percent, to be exact. As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. The marketing statistics of 2017 brought many new insights that can give directions for creating successful future marketing campaigns.
And if you don’t have a physical store, it’s the ONLY place people will find you! That’s why it’s so important to invest in a digital presence that is easy to find, informative, useful, and simple to use. As you can see, in this example, Marin Humane eliminated “nice to haves” and ideas they couldn’t realistically pursue with their current budget.
I am meeting with a new marketing candidate next week as will use this a sumation tool to open discussions with this peron as to the thinking, process and value brought to our organization. I think marketing frustrates small business owners with assumptions that “one size tool fits all” or that there is a single set of marketing questions that need answers. Should you start to analyze your internal strengths and weaknesses?
Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of “Excel for Marketing Managers. ” It’s a place where customers will “walk in” and learn about you and see what you have to offer. It’s the first place the majority of your customers will find you.